Choosing the Right Colors for Your Skin Tone
Choosing makeup shades is not about matching your makeup to your clothes or even your moods. Using the wrong makeup colors for your skin tone and natural coloring will only serve to make you look simply like you are wearing makeup; the goal of makeup is to create an overall look that attracts attention to your own features, as opposed to the makeup products you have chosen.
Foundation and Concealer
The goal of foundation and concealer is to make your skin appear smooth and clear, covering blemishes and evening out your skin tone. Once applied, you want the look of a smooth complexion; you do not want your makeup to be noticeable. For this reason, you want to choose foundation and concealer that match your complexion perfectly. The common practice of trying out a sample of makeup on your hand is not the most effective way of ensuring that the shade is right for you. Your skin on your hand is very different from the skin on your face. The best way to make sure you are buying the right makeup, request samples so you can try them out in your home, at the mirror you usually use to apply makeup.
The rule of thumb with eye shadows is to avoid extreme contrasts. Women with dark skin should avoid very light eye makeup, and likewise, women with lighter complexions should stick with lighter shades and stay away from darker makeup.
Blondes and redheads will find that brown mascara looks more natural on their lashes, while black mascara is more appropriate for brunettes. Your eyeshadow will blend best if the shade you use on your lower lid and darker eyeshadow below your brow bone. Use a color on your lower lid that matches your mascara to maximize blending at the lash line.
Choosing the right shade of lipstick will give the appearance of natural lips, whose color is enhanced. To choose the shade that is best for you, pull down your lower lip and do your best to match the shade that you find there. Use a lip pencil to outline and fill in your lips first; the pencil should not be darker than your lipstick. Be sure to harmonize your lip color with the shade of blush you choose.
The right shade of blush for your skin tone is one that matches the undertones of your natural complexion. Consider the tone of your skin when it is flushed from exercising or just after a hot shower. That is the tone that will look most natural as your blush. The best blush shade will look natural when you wear it and will not stand out as makeup.
To maintain a matte finish and avoid oily shine, use a powder to finish your makeup. This powder should match the shade of your foundation and concealer. If it is too light or too dark, the look you achieve will be unnatural and unattractive. You should not look like you are wearing powder, which is why the shade should be subtle, and a light dusting is sufficient.